Bracket Café in Qatar embodies an elegant yet relaxing atmosphere, where modern sophistication meets serene comfort. The branding and visual identity were carefully crafted to reflect this mood, balancing refinement with approachability.
As the designer, I developed a minimal aesthetic that communicates both calmness and elegance. The visual language is built on a sand-toned palette complemented by subtle pastel green accents—echoing Qatar’s desert hues softened with a touch of freshness. This combination creates a warm, welcoming identity that mirrors the café’s tranquil environment.
Typography, iconography, and layout follow a clean, understated approach, ensuring the focus remains on the café’s experience while reinforcing a cohesive and memorable brand presence. The overall design invites visitors into a space of calm sophistication, aligning perfectly with Bracket Café’s vision.
